Sometimes you just need a couple of slogans to catch on in an organization to really drive an idea. Here are some slogans that have worked in various transformations.

• Start with 'why'
• Go and see
• No demo, no numbers
• Ship it, dont' WIP it
• Continuous flow; continuous dough
• Stop starting, start finishing
• Right to left, top to bottom
• Diversity trumps ability
• Focus on the problem not the people
• Don't treasure what you measure
• Treat defects as evidence of missing tests
• Pair programming is pair thinking, not pair typing
• Assume variability, preserve options
• Scope doesn't creep. Understanding grows
• You can't scale crappy code
• Intergration points control product development
• Develop on a cadence; deliver (release) on demand
• Lead people; manage things
• Nail it before you scale it
• Value is rare, extreme and obvious in retrospect
• Never mistake motion for action
• 'Yes' is easier to say; 'No' is easier to do
• Be quick but don't hurry
• No one has to change; survival is optional
• Its better to prepare and prevent than to repair and repent
• We never have time to do it right but we always have time to do it twice
• Don't trade uncertain earliness with certain lateness
• Don’t move information to authority; move authority to the information.
• Respect the ceremony
• Zero failure is a failure
• MindWIP
• Stop controlling people; start controlling value delivered
• Don’t begin if you’re not all in
• Disagree, then commit
• Absolutely #noabsolutes
• What, so what, now what
• Don't inspect and forget!
• Delivering value to the customer takes priority over delivering features
• Persistence beats resistance
• Dependencies mean delays (or risk)
• The answer is SAFe; now what was the question?
• Improved DX (developer experience) means improved CX (customer experience)!
• The longer things take, the longer they will take
• Have we done enough for now for this product or service?
• You can do it all, just not at the same time

And my personal motto:

• Constant pressure, gently applied